When a Brand Becomes a Word: Brand Genericization and the Translation Problem Nobody Talks About
TL;DR What: Brand genericization turns a trademarked name into the default word for a whole…
Niccolo Fransoni
Author
Niccolo Fransoni
Content Strategy Manager @ Lara Translate. Niccolò Fransoni has 15 years of experience in content marketing & communication. He’s passionate about AI in all its forms and believes in the power of language.
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