AI for e-commerce: intelligent tools to optimize conversions, product management, and customer experience
Managing an e-commerce is increasingly competitive and complex, requiring effective strategies to attract customers, optimize conversions, and retain the public. This requires a data-driven approach and intelligent tools.
What are the top AI tools for e-commerce?
Artificial intelligence can offer a great advantage, helping to personalize the shopping experience, predict behavior, and automate marketing and management activities. This translates into higher sales and more satisfied customers.
In this article, we will look at the most effective AI to support the growth of your e-commerce, leveraging innovation to achieve concrete and lasting goals.
1. Zowie
AI chatbot for ecommerce: customer support, order tracking, automatic up-sell.
Zowie is an AI-based chatbot designed specifically for ecommerce. It automates customer support by answering frequently asked questions, managing support requests, and offering real-time updates on the status of orders. In addition to improving the post-purchase experience, Zowie uses AI to automatically suggest up-sells and cross-sells, increasing the average order value. It can be integrated with the main ecommerce platforms, helping to reduce the load on human customer care, speeding up responses and increasing user satisfaction.
- Cost: Variable based on the plan and the volume of interactions.
- Pros: Automates ecommerce customer support; manages frequently asked questions and order tracking; suggests automatic up-sells and cross-sells; reduces the load of human customer care.
- Cons: Non-transparent variable cost; possible integration complexity on less common platforms.
2. Shopify Sidekick
Shopify’s native AI assistant to manage and optimize the store.
Shopify Sidekick is a virtual assistant integrated into the Shopify platform, designed to help merchants manage and optimize their online store. It uses AI to offer personalized tips on sales, marketing, and inventory management strategies, analyzing performance and customer behavior data. Sidekick makes it easy to use Shopify, allowing even less experienced users to improve conversions, advertising campaigns, and logistics processes, all through simple and guided interactions.
- Cost: Included in Shopify features; some advanced modules may have additional costs.
- Pros: Native AI assistant built into Shopify; personalized tips on sales, marketing, and inventory management; easy to use even for non-expert users.
- Cons: Advanced features may have additional costs; limited to Shopify platform.
3. Vue.ai
AI for product customization, recommendations, and visual search.
Vue.ai is a suite of AI solutions designed for e-commerce that wants to offer highly personalized experiences to customers. Key features include automatic offer personalization, smart recommendations based on shopping behaviors, and visual search that allows customers to search for products using images instead of text. Vue.ai leverages machine learning to segment customers and show relevant content, increasing engagement and conversions, as well as optimizing product catalog management with automatic tagging and categorization.
- Cost: Enterprise solutions, price on request.
- Pros: Advanced customization of offers and products; smart recommendations based on buying behavior; visual search through images; optimizes catalog with automatic tagging.
- Cons: Enterprise solution with price on request; not suitable for small ecommerce.
4. Tidio AI
Conversational chatbot to increase conversions and reduce cart abandonment.
Tidio AI is a conversational chatbot designed for ecommerce that aims to improve the customer experience and increase sales. With built-in live chat features, it automatically responds to the most common questions and intervenes to win back customers at risk of cart abandonment, offering incentives or immediate support. The system analyzes behavior in real time and personalizes responses, increasing conversions and reducing abandonment rates. Easy to integrate, Tidio caters to online stores of all sizes.
- Cost: Freemium; Starter from $29/month.
- Pros: Conversational chatbot with integrated live chat; reduces cart abandonment with personalized interventions; easy integration and use; free plan available.
- Cons: Premium at about $18/month can be limiting for some features; customer support can be improved
5. Clerk.io
AI that dynamically suggests products and optimizes search and suggestions.
Clerk.io is an AI platform that enhances the shopping experience in e-commerce thanks to dynamic product suggestions and intelligent search. It uses algorithms that analyze user behavior and purchase history to propose relevant items in real time, improving catalog discovery. Clerk.io also optimizes the internal search process, with automatic completion and custom filters, reducing time and increasing the likelihood of conversion.
- Cost: Prices based on traffic and functionality; custom solutions.
-
Pros: Dynamic product suggestions and intelligent search; user behavior analysis for relevant offers; internal search optimization with custom filters.
- Cons: Variable and custom prices; complexity in the initial configuration.
6. Octane AI
AI-driven quiz to personalize the offer to customers and collect data.
Octane AI is a platform that allows e-commerce to create interactive and dynamic quizzes powered by artificial intelligence. These quizzes collect data on customer preferences and personalize offers and recommendations based on the answers obtained. The gamified approach engages users more, increasing the conversion rate and improving customer profiling for more effective and tailored marketing campaigns. Octane AI integrates with Shopify and other leading CMS.
- Cost: Starter from $50/month.
- Pros: AI-driven interactive quizzes for offer customization; gamification that increases engagement; effective data collection for tailored marketing; integration with Shopify and other CMS.
- Cons: Price starting at $29/month; learning curve for advanced configurations.
7. Jacquard
AI generator of objects and content for high-performance email marketing.
Jacquard is an AI copy generator that specializes in creating email subjects and content for email marketing campaigns that maximize open and click-through rates. It uses proprietary natural language models optimized for marketing, which produce persuasive texts that are consistent with the brand and tested on large datasets to ensure high performance. Phrasee helps marketers save time in writing and improve the effectiveness of communications, also offering integrated A/B testing and analysis tools.
- Cost: Enterprise solutions, price on request.
- Pros: Copy AI specialized in email marketing; texts optimized for openings and clicks; integrated tools for A/B testing and analysis; improves campaign performance.
- Cons: Expensive enterprise solution; not suitable for small businesses.
8. Syte
AI for visual search and real-time product recommendations.
Syte is an AI technology that enables advanced visual search for ecommerce, allowing users to upload images to find similar or complementary products in the catalog. The platform also offers real-time recommendations based on visual and behavioral analysis, improving the shopping experience and facilitating product discovery. Syte easily integrates with ecommerce sites, increasing engagement and conversions thanks to an intuitive interface and advanced customization features.
- Cost: Customized enterprise pricing.
-
Pros: Advanced visual search for ecommerce; real-time recommendations based on visual analysis and behavior; ease of integration and customization.
- Cons: Customized enterprise prices; suitable for ecommerce with large visual catalogs.
9. Rebuy
Dynamic checkout customization and smart cross-selling strategies.
Rebuy is an AI platform that optimizes the checkout process in ecommerce with dynamic customizations and intelligent cross-selling strategies. By analyzing customer behavior and preferences, Rebuy offers additional products and tailored bundles during the final stage of the purchase, increasing the average order value. The solution reduces cart abandonment by offering a smooth and personalized checkout experience, and integrates with many popular ecommerce platforms such as Shopify and Magento.
- Cost: Plans based on sales volume and customizations.
- Pros: Dynamic checkout customization; intelligent cross-sell strategies based on customer behavior; reduces cart abandonment; integration with Shopify and Magento.
- Cons: Price plans based on sales volume and customizations; it can be expensive for small stores.
10. LimeSpot
AI for personalized real-time suggestions and advanced analytics.
LimeSpot is an AI platform for ecommerce that offers personalized product suggestions in real time, based on user behavior and market trends. In addition to improving the relevance of offers, LimeSpot provides advanced analytics tools to monitor the performance of recommendations and optimize sales strategies. Technology helps increase engagement, conversions, and average cart value, providing increasingly personalized and intuitive shopping experiences.
- Cost: Customized prices based on ecommerce size and traffic. Starter from $50/month.
- Pros: Real-time personalized product suggestions; advanced analytics to optimize sales strategies; increases engagement and conversions.
- Cons: Customized prices are often high; not always accessible for small e-commerce.
Selling to international customers requires clear and precise communication in multiple languages. Translating descriptions, messages, and content effectively can increase trust and conversions. Lara is a tool that helps overcome these language difficulties, making the relationship with a global audience more fluid.
Growing an e-commerce brand often means selling across borders. But language can silently reduce conversion. Lara Translate helps boost sales by instantly translating product descriptions, customer reviews, support chats, and email campaigns — all while preserving tone, clarity, and formatting. Whether you’re targeting international markets or scaling a global brand, Lara makes communication seamless, so you can focus on what matters: converting visitors into customers.
This article is about:
- Showcasing 10+ AI tools that support every aspect of e-commerce growth—from customer service and personalization to visual search, email marketing, and smart checkout.
- Explaining how AI improves conversions, reduces cart abandonment, and enhances customer experience through real-time insights and automation.
- Detailing key features, pricing models, and pros/cons of tools designed for both small online shops and enterprise-level ecommerce platforms.
- Helping merchants choose the right AI stack to streamline operations, engage customers more deeply, and scale with efficiency.
FAQ
Which AI tools help automate customer support and live chat?
Zowie and Tidio AI provide ecommerce-focused chatbots that manage FAQs, track orders, and reduce cart abandonment with personalized interactions.
Can AI improve product recommendations and visual search?
Yes—Vue.ai, Syte, Clerk.io, and LimeSpot all offer real-time product suggestions and visual discovery based on behavior, preferences, and even uploaded images.
How can AI personalize the shopping experience?
Octane AI enables personalized quizzes to tailor product offers, while Rebuy customizes the checkout phase with dynamic bundles and upsells.
What tools support AI-driven email marketing?
Jacquard specializes in generating high-performance email copy—optimized for opens and clicks—with built-in testing and analytics.
Are these tools only for large ecommerce businesses?
No—while some (like Vue.ai, Syte, Jacquard) are enterprise-focused, others like Tidio, Clerk.io, and Octane AI offer plans accessible to small and medium-sized stores.
Is there an AI assistant integrated directly into ecommerce platforms?
Shopify Sidekick is built into the Shopify ecosystem, providing AI-powered guidance on sales, marketing, and inventory—ideal for store owners at any level.
Other AI tool you might find useful:
